AIMS & SCOPE

The International Journal of Innovative Thinking in Businesses (IJITB) seeks to publish high-quality, peer-reviewed research that explores the intersection of entrepreneurship, innovation, business management, marketing, accounting and other critical aspects of the business world. Our mission is to promote novel and interdisciplinary approaches to understanding and addressing the challenges facing modern businesses, with a strong emphasis on creative solutions, sustainable practices, and strategic advancements.

The scope of IJITB includes, but is not limited to, the following areas:

• Entrepreneurship and New Venture Creation: Exploration of how entrepreneurship drives new venture creation, innovation in business models, and the role of entrepreneurial thinking in fostering economic development.

• Innovative Accounting and Financial Management: Studies on how accounting and financial strategies can support entrepreneurial ventures and innovation, including the role of financial management in fostering growth and sustainability.

• Marketing Innovation and Consumer Behavior: Research on how innovative marketing strategies and consumer behavior insights drive entrepreneurship and business growth, especially in the digital age.

• Innovation in Business Practices: Research on how innovation shapes the business landscape, from disruptive technologies to novel business strategies and the integration of creative problem-solving into organizational processes.

• Strategic Management and Innovative Leadership: Studies on the role of strategic thinking and leadership in driving innovation within organizations, creating competitive advantages, and ensuring long-term business sustainability.

• Organizational Behavior and Innovation Culture: Analysis of how organizational culture, human capital, and leadership styles influence the capacity for innovation and entrepreneurial thinking within businesses.

• Disruptive Technologies and Entrepreneurial Innovation: Investigation of emerging technologies such as artificial intelligence, blockchain, and digital transformation, and their role in shaping entrepreneurial ventures and innovative business strategies.

• Sustainable Innovation and Business Practices: Research on how sustainable business practices and innovation are integrated, including the role of environmental, social, and governance (ESG) factors in entrepreneurial ventures.

• Global Entrepreneurship and Market Dynamics: Examination of how globalization and international business strategies impact entrepreneurial innovation, market entry, and competitiveness in diverse global markets.

• Creative and Design Thinking in Business: Exploration of how design thinking and creative methodologies are used in entrepreneurship and innovation to solve complex business problems and generate value.

IJITB invites empirical studies, conceptual papers, theoretical advancements, and case studies that contribute to the fields of entrepreneurship and innovation. The journal is committed to bridging the gap between theory and practice, fostering interdisciplinary research that encourages the development of new business models, strategies, and solutions that respond to contemporary business challenges.

Peer-Reviewed Journal

Open Access